In 1968, Chicago after Dr. King’s murder. Windows are boarded. Stores sit dark. McDonald’s needs a plan. Operation Breadbasket has one: put Black owners in Black neighborhoods. In December, Herman Petty opens the first Black owned McDonald’s in Chicago. It works, More owners follow and a pipeline is created. But there is a catch. McDonald’s owns the land, sets the fees, and picks the sites. This is how a Black franchise empire created, and what it cost.
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