In the 1920s, the term "race music" started gaining traction as a way to describe African American music, the term first appeared in advertisement in the Chicago Defender by Okeh Records, a label founded in 1918. This term was used to categorize music made by African American artists for the African American community regardless of genre.
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Sources:
https://www.britannica.com/art/race-record
https://en.wikipedia.org/wiki/Race_record
https://www.history.com/news/race-records-bessie-smith-big-bill-broonzy-music-business
https://blackartstory.org/2020/05/21/history-on-race-music/