Did you know that Coke heavily influenced by racism and marketed to premaitly to whites, while Pepsi established a division dedicated to targeting African American customers?
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https://www.theatlantic.com/national/archive/2013/01/brief-history-racist-soft-drinks/318929/
https://newpittsburghcourier.com/2019/07/31/the-ugly-racial-history-of-americas-soft-drink-brands/
https://kottke.org/19/08/the-racial-history-of-soda-in-america